So instead - prove that you care year round, and do it in your own way. Change the societal rules! That being said, if you actually WANT to buy a gift (big or small), do that. But if you don't actually WANT to do that, give something you actually do want to give. It's a gift for a reason. Gifts should not be expected because then it's no longer a gift.
"People are incurring debt and working longer hours to pay for the high-consumption lifestyle, consequently spending less time with family, friends, and community organizations. "Excess consumption can be counterproductive," said Gardner. "The irony is that lower levels of consumption can actually cure some of these problems."" - As Consumerism Spreads, Earth Suffers, Study Says
Even if you don't agree with me that the societal pressure to give big gifts is bad this time of year, let's look at another facet: The consumption of resources required to create those gifts. In reality, so much of Christmas presents is junk. It's used once or twice, or worn a few times, or breaks right away, or wasn't actually wanted in the first place.
"This boom has not happened by accident. Our lives have been corralled and shaped in order to encourage it. World trade rules force countries to participate in the festival of junk. Governments cut taxes, deregulate business, manipulate interest rates to stimulate spending. But seldom do the engineers of these policies stop and ask “spending on what?”. When every conceivable want and need has been met (among those who have disposable money), growth depends on selling the utterly useless. The solemnity of the state, its might and majesty, are harnessed to the task of delivering Terry the Swearing Turtle to our doors." - The Gift of Death
The amount of resources needed to make a plethora of objects that may or may not be wanted is a huge detriment to the environment. Think about the precious metals that go into electronics, the forests needed to make wood or paper objects, the plastics needed to make that novelty item of no actual value or use, and the time and energy spent wasting creating it.
It's truly staggering. So instead of buying into it, literally, be different! Break the norm! Together we can change the tide. Alternatives to buying a gift abound.
(I have no idea the source, so if you know, please let me know!)
In my own shopping ban experiment, I have discovered that I now have a negative physical reaction to buying things (or the idea of buying things, actually). I have begun to rethink every single purchase. Which is really good. It's also a bit overwhelming sometimes. So instead, in this holiday season, I suggest rethinking how you give gifts and how you shop.
Go spend time with the person you care about doing something different (take a hike! #optoutside).
Give an experience instead of an object (tickets to a show or concert).
Make something (knit, crochet, or bake something, etc)
Give consumables from a local shop (tea, spices, or coffee come to mind).
Buy second hand items (books are good for this).
Upcycle/repurpose items to make a gift (recover a throw pillow or refinish something).
Donate money to a cause your person cares deeply about.
More Information:
The Gift of Death, Monbiot.com, published 10/10/2012As Consumerism Spreads, Earth Suffers, Study Says National Geographic, 1/12/2004
Consumerism plays a huge role in climate change Grist, 2/24/2016
Consumers have huge environmental impact ScienceDaily, 2/24/2016
Shop Till We Drop: Does Consumption Culture Contribute to Environmental Degradation? Scientific American, accessed 11/22/2016
The Negative Effects of Consumerism Greentumble, 7/22/2016
Overconsumption is costing us the earth and human happiness The Guardian, 6/21/2010
